According to the Global Entrepreneurship and Development Institute (GEDI), the UK ranks fourth on the Global Entrepreneurship Index (GEI) making it a magnet for entrepreneurial talent from all over the world. However, the UK’s business environment is highly competitive meaning entrepreneurs must invest heavily in promoting their goods and services to consumers. If you are an entrepreneur based in Bolton, an effective and cheap way of doing so is by hiring a local SEO specialist to boost your site’s rank on search engine results. Here are five reasons your business needs an SEO specialist:
SEO Bolton – Site Optimisation for Viewing on Mobile Devices
According to Google, mobile devices now account for more than 50% of all web traffic and this trend is unlikely to change in the near future. Moreover, Google has announced that its search algorithm will consider the mobile-friendliness of sites when returning search results. Luckily, an SEO expert can review your site and recommend solutions to improve its rank on search results viewed on mobile devices.
SEO Bolton – Enhance Site Rank on Local Search Results
Besides improving your website’s mobile friendliness, an SEO expert can recommend ways of boosting its rank on local results. This is particularly important because data published by Search Engine Watch shows that up to 50% of all mobile searches target local businesses. Out of these, 61% lead to a purchase meaning businesses that rank high on local search results are more likely to attract many customers. One of the strategies that a Bolton SEO consultant may recommend to boost your brand’s visibility on local search results is including a map with directions on your site. Contact details including phone number and email address can also ramp up your site’s rank on local search results.
Enhance Social Media Reach
Social networking sites including Facebook, LinkedIn, Twitter, Snapchat, and Pinterest are influential marketing channels because they attract more than one billion visitors daily. However, most business owners have minimal or no experience in social media marketing best practices. As such, they may not know how to interact with consumers or handle publicity resulting from brand messages that go viral. This is where an SEO company would come in handy to offer advice on the best way to navigate the social media landscape.
Help Develop Marketing Strategies
According to research carried out by GI Insight, UK consumers do not want to hand over their data to businesses unless they have a “proper loyalty scheme.” At the same time, online promotions directly influence the buying habits of 60% of UK consumers. This is according to data published by RapidCampaign. It is also worth noting that a study carried out by The Weather Channel found that the shopping habits of up to 60% of UK consumers vary depending on the weather. This means simply setting up a business in Bolton and offering cheaper goods/services would not necessarily guarantee success. An SEO expert can advise you on the most effective ways of appealing to local consumers as well as cultivating a loyal brand base.
Optimising Page Load Speeds
Today, most consumers in developed nations such as the UK and the US have access to broadband Internet and expect web pages to load as quickly as possible. This means sites that take long to load could lose their visitors to more accessible competitors. Once again, an SEO consultant can review your site’s source code or content and recommend ways of improving page load speeds.
UK entrepreneurs who have set up businesses in Bolton should consider hiring local SEO experts to boost the ranking of their sites on search results. Furthermore, a local SEO company can optimise your site to load fast, improve social media reach, and help you develop online marketing strategies that work. To enjoy these benefits, contact us and join hundreds of happy clients that trust our SEO expertise spanning over 20 years.