Although search engine optimisation–SEO–is critical to a successful website, only about 20 percent of small-business owners actively invest in SEO on a regular basis. Approximately three out of every four Google clicks go to one of the top three positions returned on the search, with approximately 90 percent of those clicks hitting the website positioned at the very top. Even though there are millions of web pages that exactly match a particular keyword, investing in ranking is the only way to ensure that potential customers actually land on your page. Therefore, the SEO Newcastle business owners need should not be approached in a haphazard manner. Rather, you should earmark a specific budget for SEO and then turn this facet of your business over to a company that is dedicated to ranking their clients’ websites and subsequently increase their profits.
Why SEO is Important
Although we talk a lot about the Google search engine, the SEO Newcastle business owners need to boost their success is not exclusively related to Google or any other search engine. Good search engine optimisation practices can even make e-commerce websites more effective by helping customers find the products for which they are searching, rather than irrelevant items in which they have no interest.
Just as obtaining good placement on Google is essential, it is also vital for merchants to rank well on eBay and Amazon searches. For example, perhaps you have a brick and mortar business, but also have an Amazon or eBay store, and therefore want to drive traffic to that site as well. Similarly, for clients to discover your content on social media, you must also implement top-notch SEO practices.
Shopping on Facebook and other social media sites have become a popular way to do business, and Facebook recently announced numerous updates to its search capabilities. If you have a Facebook page for your business, you owe it to yourself to consider how you rank in that venue as well.
Mobile Devices and SEO
Mobile devices such as tablets and smartphones have increased the importance of SEO as well. With iPads and smartphones, more searches can now be performed than ever before, as a desktop computer is no longer necessary to conduct searches.
Changing Algorithms
If you are like most business owners in the U.K., you have likely noticed that Google’s algorithms have become considerably more sophisticated over the past few years. Much focus is placed on user experience, which includes everything from the usefulness of the information on your website to how well it performs. These aspects are heavily analyzed by Google and depending on how well you meet their requirements, can increase or decrease traffic to your site. Regardless of whether your small business is specific to Newcastle or Newcastle is merely your base and you focus on worldwide Internet sales, changes in Google’s algorithm requirements will significantly affect your site’s performance.
Benefits of Professional SEO Services
Regardless of the service or product you sell, everything from using social media sites product to keeping up with Google’s ever-changing algorithms is important. However, staying abreast of all the changes on the Internet, in general, can be an overwhelming task for most small business owners who are already pressed for time. For this reason, setting a budget for SEO and allowing a strong and experienced company like ours to oversee this facet of your business can only increase your chances of success. Ranking is the name of the game if you want your business to grow and for this reason, you have everything to gain and nothing to lose by allowing us to help. We have over two decades of experience and hundreds of happy clients who can attest to the fact that we excel at what we do. Call us to complete our discovery form or obtain a direct quote and see the difference that successful SEO Newcastle practices can make for your business.