While having access to a huge city like Manchester increases a consumer’s options when he seeks SEO services, he won’t always be led to the best companies if he doesn’t do his homework. There are firms that don’t create results. What you need is a company with experience and talent to work ethically on your behalf, bringing your website to the number one spot when people conduct a Google search.
Manchester SEO services are about improving a company’s flagging rankings on Google and Yahoo!/Bing. These companies use complicated algorithms to determine which web links should make it to page one of your search results and in which order. If you ever wondered why a certain business is always in the top spot, it’s no accident; they hire professionals.
Start with Analytics
You can’t make improvements without first establishing what the problem is. SEO experts start by exploring analytics: statistics which lay out your performance in numerical terms and user-friendly graphs. They show how a website compares with the top websites in their field and in their locality. Why is this shoe company getting more hits than that one? Where does the traffic come from? Is that firm running e-commerce or only a street-level store? Which keywords and phrases do the winning company use in their content and what tools do they utilise on the web to attract attention? How is your website speed doing — does the page load quickly enough?
Move on to Content
Much of the answer to a website’s ranking issues rests in the area of content; that is, not posting enough of it; failing to refresh content; using the wrong keywords within the content, and writing in an unappealing tone. Anything you post on the internet referring to your business is content, such as your website, blog, and Facebook page. All of these must remain current because of the age of the post factors into rankings. Each post should be original; plagiarism is penalised. Keywords are probably the most important feature, though; using the ones which consumers also choose as they search for a service.
Your business might be located near Manchester in Bolton, Stockport, or Oldham, so which town should be referenced: the specific locale or Manchester? Referring to the larger city will catch people looking for services in the metropolitan area, but maybe your product is highly localised and customers are seeking an extremely local niche. SEO Manchester experts offer knowledgeable advice.
Getting visitors to your website is important, but conversion is what matters most; sales, in other words. Maybe people stop by but they don’t shop on your e-commerce page. An SEO company identifies the areas you have not reached such as backlinks on relevant blogs other than your own. Hone in on the precise audience you are aiming for (dog lovers, for example) by getting your website link onto a social media or blog page which talks about dog obedience, pet grooming, kennel services, or some other related conversation. This way, more of the right people — consumers who want what you sell — will see your name and come shopping at your store.
Call for SEO support today and be assured of working with a team backed by 20 years of combined experience in their business. You will appreciate being in safe hands, so much so that we would love to start a long-term relationship, getting you to the top of Google’s rankings today and as the internet evolves or your goals change.